Put your pop up store logo on the window, and advertise your store, and you have created an instant sales opportunity. Retailers such as specialty stores, malls, and bowling alleys have seen great success with the use of pop up windows. In fact, some cities have become so popular that entire city block districts are being devoted to pop up shops.
So, line up your pop-ups, or display your pop-up store logo. If necessary, adjust the pop-ups for size, height, and width to be sure they fit properly. Then swipe down for the perfect pop-up match. Watch the pop-up pop up system work its magic: you can announce your sale, announce an event, or simply pop up a pop-up sign-and make a sale!
Reading Ahead: There are more ways to use pop-ups than I will list in this article, but the key to a great pop-ups is to think ahead. Do you have a new product in development? Perhaps your store sells wine, and you are watching the California wine tours on major channels like television. You could rent some time during the tour for your location to open your window, and allow customers to get a taste of what’s new, and maybe even book a trip to your wine destination, and a few other fun activities. As well, if your store sells movies on itunes, you could have a small cinema inside your location, and put small theater tickets, and pop up ticket prices, and promotions on your windows, and announce your grand opening.
Watching Bing: Using a Bing search, you can find out the top 100 items for sale, from a variety of retailers. This is a great idea for grabbing your attention, as well as creating valuable back links to your website. In the example I’ve cited, you could also offer coupons, and offers from other sites, which customers could then use in the future.This is just an example, popup shops using a Bing search isn’t limited to pop-ups. Using a regular keyword search can generate other ideas, such as “hot dog coupons”, “hot dogs coupons”, or “pork products coupons”.
Pinging Sxsw: Sxsw is a popular search term among the iPad community, as it lets you search for blogs and news stories about specific items, along with more general information. For example, you could use it to find reviews of the latest gadgets, as well as a list of the best places to eat around town. If you have an interest in the arts, for example, you could search for theatre productions near you, and find out what days they are running. You can do all of this by simply typing in your own interests in the field, as well as any other words that would best describe your interests. One cool aspect to a Sxsw search is that you can also specify whether you want the URL to appear in quotes, instead of just preceding the text.
Bingo: If you’re using Bingo, you know that you don’t have to wait for the results before you see them. By typing in
something
like “Bingo! You’re On The Spot!” or something similar, you can instantly display the results right away. Using a “pop-up” style of advertising works particularly well in Bingo, as you don’t have to wait until the entire page is displayed before seeing anything, and you get instant feedback by seeing how the numbers have changed.
YouTube Marketing: As the name suggests, YouTube marketing is all about video sharing. This means if you make videos, and share them with other social networking sites and other websites, they can be shared by people across the globe. By typing in a keyword as the title of a video, you can automatically display all videos related to that keyword. This is an easy way for you to advertise to people who are looking for information on the particular product or service that you’re promoting, and it works well with Google users as well. Because of the nature of video sharing sites, like YouTube, it’s very important that you follow certain rules, such as displaying a link to the Terms Of Service, privacy policy, and other information that pertains to YouTube.
Starbucks: While we’re on the topic of businesses and the internet, it may sound crazy that Starbucks would enter the realm of pop up advertising, but they’ve actually done it., you can now find the coffee chain’s website promoting specials on various products, and sometimes promotions feature free food coupons. In Canada, you can find Starbucks locations all over, and you can use the “Starbucks” icon as your keyword to locate them. Not only do these ads work well with people who already use Starbucks, but with moms who have small children, they are a great way to make sure your kids get to eat at a wonderful new establishment
